Insights
Short, useful writing on business, technology and life. Read it and change one thing today.
- Business · Tuesday 6 October · 5 min read
How to raise prices without losing customers
Costs keep rising, yet raising prices feels risky. Done in the right order it isn't: the arithmetic first, then packages, then a test on new customers.
- Business · Saturday 3 October · 4 min read
Bring back past customers before chasing new ones
Someone who bought once already knows and trusted you. Selling to them again is almost always easier than winning someone new. Here is the whole system, step by step.